Meet our team of data experts and our extended network of partners. Together, we bring world-class expertise across data governance, privacy, strategy, and technology.
Meet Our Team and Network


Friday Initiatives doesn't just have its own team. We have also built a network of partners who are the best at what they do. This includes experts in data governance, AI, data science, project management, change management, privacy, marketing, ad-operations and law.
This enables us to curate the best team for your business and your needs. We all work together as if we are part of the same company, so you get the benefit of having a team with a wealth of knowledge and experience—all in one place!
Core Team
CEO and Co-Founder
Lauren

The number one thing to know about Lauren is that she loves data. And because she didn’t write this, we’re going to call her a data visionary.
Lauren is an ex-lawyer, having worked at leading law firms Clifford Chance and King & Wood Mallesons. She’s crafted data strategies and governance frameworks for organisations across all industries including Condé Nast, Amazon, 7-Eleven, Woolworths and the Australian Government. Lauren excels at unlocking the hidden value in data while also ensuring that it is protected.
In her downtime, Lauren loves yoga, sandwiches and purple crocs. And she makes no apologies for the crocs.
Head of Communications and Co-Founder
Emma

Head of communications and co-founder
Emma isn’t your typical founder of a data company. Before Friday, she spent a decade leading communications programmes for the British Government, RB, Aldi, BCG, Nestlé and EY.
Turns out, she also loves data, so you might catch her casually dropping acronyms like ROPA and DPIA. Watch in awe.
She makes sure your data story resonates with all stakeholders, securing buy-in and driving success. When you speak to people in a medium and with a message they understand, data becomes far less intimidating. That’s where Emma comes in.
DPO in chief
Frances

An Irish data queen based in Berlin, Frances is a qualified lawyer with over 10 years’ experience in data protection and privacy law, having trained in a commercial law firm in Dublin. She’s CIPP/E certified by the International Association of Privacy Professionals (IAPP).
Before joining Friday, Frances worked at EY, where she led a major GDPR project preparing for the transfer of personal data processing from Tallaght University Hospital to the new Children’s Hospital in Dublin, no small task when every comma matters.
Frances makes privacy make sense. She translates regulation into clear, practical action, ensuring compliance doesn’t come at the cost of progress.
Advisor
Peter

Peter is one of Australia’s leading experts in data privacy, cybersecurity, and risk frameworks and operations. He has a proven track record of advising governments and corporations on navigating digital risks and ensuring compliance with evolving regulations. Peter has advised the highest levels of government on some of the most complex data sharing arrangements over the last 20+ years. He brings the grey hair, and the smart advice.
Director
Charlie

Charlie has founded and grown companies for 30+ years. His biggest hit? Starting RFi Group and building it into a business that featured on Australia's BRW Fast 100 List for six consecutive years (only the second company ever to pull that off). At Friday, Charlie wears his director hat — helping with sales, positioning and advising the company on how to grow from scrappy small business to something bigger. When he’s not at Friday, you can find him in the wilds of Patagonia, or on a sail boat somewhere off the coast of China.
Software Developer and Office Snack Lover
Max

Max is Friday’s software developer. When he’s not eating all the office snacks, he’s also doing a PhD in quantum technologies and data analysis. In case you’re wondering, he investigates two-point correlation functions in dual and perturbed dual unitary systems, applying path integral and tensor network methods in Python — all with the aim of simulating on real quantum devices. Dumb, right?
His work at Friday bridges advanced computational methods, mathematical modelling and emerging quantum computing applications.
Head of Design
Alex Gomez

From sleek logos to full brand identities, Alex blends creativity with strategy to deliver work that not only looks good but works hard. She takes colour swatches seriously, coffee even more seriously, and is always up for a challenge - especially the kind that starts with “I’ll know it when I see it.”
When not pushing pixels, you’ll find Alex hunting for inspiration, fine-tuning kerning like it’s a competitive sport, or explaining (again) why Comic Sans isn’t the vibe.
Head of Data & AI, Friday Initiatives
Ben
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Ben isn't your average data scientist. He has a decade of experience wrangling big data and wielding machine learning and is a pioneer in cross-media measurement. He has collaborated with industry titans like Amazon, Google, Meta, Sky, Snap, Kantar and more to solve one of the most complex issues in data - how to measure audiences while respecting their privacy. Ben's skill is in his ability to translate complex data into actionable strategies, not just fancy algorithms; he understands the real-world challenges businesses face and uses data to solve them.
Chief Treat Eater
Sunday

Sunday brings energy to the Friday office. When she’s not snacking or chasing squirrels, she makes sure that regular breaks aren’t ignored. Her expertise includes sniffing out snacks and ensuring no enemies (read: schnauzers) cross the threshold.
Vibe Officer
Gio

When he’s not fulfilling his duties as vibe officer (in chief), Gio can usually be found sleeping. His favourite things include napping, eating chicken and walking. He loves his morning coffee and greeting all office visitors with a tail wag.
Want to be part of our team?
We're Hiring!

We are expanding and growing quicker than we thought possible! If you're passionate about data governance and want to join a team of experts, we'd love to hear from you.
Our Extended Network
Founder & Data Commercialisation Consultant, Better & Stronger
Ronan

Partner in charge of Data & Operations at Better & Stronger. He has 15 years of experience at Google as Data & Privacy lead for top US accounts, as well as in advertising product development.
Founder & Data Strategy Consultant, Innermoreventures
Nicolas

15+ years of prior experience at Google leading the go-to-market strategy and operations for their Ad-Tech business in EMEA (Publisher Products & Privacy Solutions) and as a Strategy Consultant for Capgemini Consulting.
+44 07384417395 | +61 0452 679 796
Studio 3, Rose Lipman Building
43 De Beauvoir Road
London, N1 5SF
18/49 Head Street
Brighton, Victoria
3186
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