What is data affairs, and why haven’t I heard of it before?

Good question, and it's because we made it up. Not in a saucy way. More in an it didn't exist and someone had to invent it sort of way. Look, we're data lovers. We felt a duty. Cue data affairs. 

So what is it? It’s the totality of how your data is being conducted across your business: commercially, legally, operationally, and strategically. Think of it as taking your data from a situationship to something more committed.

Right now your data is seeing everyone separately. Legal, IT, commercial: none of them know about each other. Your data has been playing the field. And it’s time to put a ring on it. We're not here to end the fun, just to make it intentional.

Because when you don’t own the full picture, things quietly go wrong. Deals that fall over at due diligence. AI models making decisions on data nobody checked. Breaches that started as an access problem someone assumed wasn't their job. 

Sorting your data affairs isn't just about avoiding the bad stuff. It's about what becomes possible when your data is actually working for you. Sharper commercial decisions because you know what you've got and what it's worth. AI that performs because it's built on foundations you've actually checked. Deals that move faster because due diligence isn't a surprise. Revenue from data assets you didn't know you had, or didn't realise you could use.

Most companies treat data as a liability to be managed. The ones with their affairs in order treat it as the asset it actually is. 

Data has always been important. It just hadn't had a name that did it justice.

So data affairs is the glow up data needed to get the attention it deserved. Ready to start your own affair?