Our Team

Meet our Team and Network

Friday Initiatives doesn't just have its own team. We have also built a network of partners, who are the best at what they do when it comes to data. This includes experts in data governance, AI, data science, project management, change management, privacy, marketing, ad-operations and law.

This enables us to curate the best team for your business and your needs. We all work together as if we are part of the same company, so you get the benefit of a having a team with a wealth of knowledge and experience - all in the one place!

Founder & CEO, Friday Initiatives

Lauren Murphy

A data visionary with a legal background. Lauren sees data as a strategic asset, leveraging her legal expertise from leading law firms Clifford Chance and King & Wood Mallesons, to unlock data's true potential while ensuring its value is protected at the same time. Lauren has crafted data strategies and governance frameworks for organisations across all industries including Conde Nast, Amazon, 7-Eleven, Woolworths and the Australian Government. She excels at unlocking the hidden value in data while also ensuring value is protected - a winning combo!

Founder & COO, Friday Initiatives

Emma Dunn

Emma is a master communicator. She understands the importance of clear messaging and collaboration, empowering organizations like RB, Aldi, BCG, Nestle, EY, and the CMA. Her PR expertise ensures that your data story resonates with all stakeholders, ensuring buy-in and driving success throughout your data journey. Whether presenting to executives, training teams or engaging with regulators, Emma tailors your communications to each audience, ensuring everyone grasps the power of data.

Head of Data & AI, Friday Initiatives

Ben Sampson

Ben isn't your average data scientist. He has a decade of experience wrangling big data and wielding machine learning and is a pioneer in cross-media measurement. He has collaborated with industry titans like Amazon, Google, Meta, Sky, Snap, Kantar and more to solve one of the most complex issues in data - how to measure audiences while respecting their privacy. Ben's skill is in his ability to translate complex data into actionable strategies, not just fancy algorithms; he understands the real-world challenges businesses face and uses data to solve them.

Founder & Digital Risk & Compliance Lead, Galexia

Peter Van Dijk

Peter is one of Australia’s leading experts in data privacy, cybersecurity, and risk frameworks and operations. He has a proven track record of advising governments and corporations on navigating digital risks and ensuring compliance with evolving regulations. Peter has advised the highest levels of government on some of the most complex data sharing arrangements over the last 20+ years.

Head of Stakeholder Engagement, Friday Initiatives

Cindy Uzzell

Cindy has a decade working in stakeholder engagement, transformation and digital strategy for the Australian Government and PwC. She has a proven track record for leading projects specialising in public sector and defence. She has been on the forefront of implementing and communicating large scale transformations through highly complex and matrixed environments.

Founder & Ad-Operations Expert, Kanea

Felix Amoah

Felix is an expert in audience monetisation strategies, helping clients to build, execute and design scaleable solutions for ad-ops, audience insights and publisher development. He has a strong focus on digital transformation and the power of first party data.

Founder & Data Commercialisation Consultant, Innermoreventures

Ronan Carrein

Partner in charge of Data & Operations at Better & Stronger. He has 15 years of experience at Google as Data & Privacy lead for top US accounts, as well as in advertising product development.

Founder & Data Strategy Consultant, Innermoreventures

Nicolas Baquié

15+ years of prior experience at Google leading the go-to-market strategy and operations for their Ad-Tech business in EMEA (Publisher Products & Privacy Solutions) and as a Strategy Consultant for Capgemini Consulting.

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We are hiring!

Reach out if you are interested in joining our team!

We are expanding and growing quicker than we thought possible! Can't wait to hear from you, just send us an email at lauren@fridayinitiatives.com